5 Ways to Minimize the Mobile App Uninstallation Rate

Navdeep Garg
Image shows an animated mobile phone with some text written on it.

Introduction

Human Attention has become one of the valuable assets for social media marketers. They carefully create digital products that can cater to user attention for a longer time. But when it comes to mobile apps, the competition is fierce. More than 2 million apps are available on the app store and they fight for the coveted spot on a person’s device. We all know attention is a very temporary thing. If a user faces some issues or something that he/she doesn’t like, it becomes harder to hold the customer on the app. This is the reason why apps are getting uninstalled at a very higher rate. The reason could be anything-from complex UI to privacy concerns and the list goes on.

Let us get detailed insights about the 5 ways that can help to minimize the app uninstallation rate:

1. Keep it Simple

Most of us love simplicity as it makes things easy for us. If a user downloads the app and after installation, he is unable to understand the app, there are chances he will leave the app very soon.  For instance, if any app requires user authentication, adding more than three fields can be frustrating for users. A lot of options on the app screen confuse end-users and eventually, the app would be uninstalled. Hence, make your app UI as simple as possible.

2. Avoid Asking for Too Many Permissions

Image shows a human hand holding a mobile phone with a screen filled with various app icons.
Navigating the Sea of Apps: Mobile App Overload

If your app asks for too much information, here is some bad news for you. People never like compromising their privacy and security as they have become more cautious about their security and avoid downloading such apps that want too much sensitive information from them. Developers should take care of this while developing an app. Permission asked should be very clear and relevant to the users.

3. Focus on App Performance

You can’t ignore this vital aspect of mobile app development. First impressions of your app can be a very decisive factor in the success and failure of your app. Slow loading time, lagging, complicated login irritates the users and they uninstall the app without any second thought. This works so straightforwardly. A mobile app development company should focus more on app performance. Some common factors must be considered as the speed of loading, size of the app, login interface, social media links, etc. while building the app.

4. Go Easy with Notifications

We all hate push notifications if they come constantly in our phone’s notification bar. But for an app owner, these push notifications are a great way to engage with their customers, sending offers & the latest updates to targeted audiences. Let us understand with an example. If an app user is asked to rate an app every single time they use it, it’s easy to lose patience and eventually they uninstall it. You should avoid persistently nag users with notifications. Give them enough time to use the app before you ask them again to rate it.

5. Under Promise and Over Deliver

This technique always works. If you want to sustain for the long run in the market, you must focus on what the customer is expecting from you. In many cases, to provide more and more features to users, developers often forget what was the prime goal of developing the app. When a customer realizes that the app is not offering the value of what it climbed, they feel cheated and uninstall the app soon. This is the reason, you should focus more on delivering what the customer needs. Avoid making false promises to gain user attention. It will hurt the brand image of your app.

Image shows a mobile phone and som text written on it.
Empowering App Retention: Mobile App Uninstallation Rate

The Final Thoughts

Now, you know what kind of mistakes you were making and how you can correct them to make your app more user-friendly. We hope these tips can help you make your app more optimized and customer friendly so that your customers love using your app for a long time. When you deliver what you promise and provide value for money, we can guarantee you you can get the ROI that you deserve.

If you want to know more about such tips, you can contact RevInfotech. We will help you out and resolve your queries in a matter of minutes. We are a well-reputed mobile app development company and have a proven track record of developing world-class mobile apps at a very affordable budget.

Disclaimer

This blog is for information purposes only. We strongly advise our readers to do their diligence about views expressed in the blog and our company is not responsible for anything

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Navdeep Garg
Article written by

Navdeep Garg

I'm founder and CEO of Revinfotech Inc. I traits in leadership and brilliant practitioner in the Financial Services and FinTech. I helped ban in connecting to the FinTech ecosystem through payment acceptance in blockchain as a service and even help i... read more

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