Branding Guidelines
Brand System
Brand Idea & Narrative
A brand idea is an idea, captured in a simple yet meaningful phrase, that expresses the essence of a brand. A brand narrative is the central building block of a meaningful brand strategy.
Brand idea
See Beyond, Rise Above
Brand narrative
We help our clients all over the planet to turn their advanced tests into business achievements. Our specialized skills and industry experience empower us to guess what’s straightaway and answer questions even before they’re inquired.
Our organization with clients speeds up their development by giving them an extraordinary upper hand – they can see around corners and ensemble their prosperity. Getting them there is our commitment.
We approach each day at work with the mindset of working to achieve a sustainable advantage. We are resolved to convey quality through tirelessness and resourcefulness. It’s our journey, together with our clients, to see past today and transcend the opposition.
Brand Values
These four core principles represent the identity of our company: Innovation, Integrity, Customer-centric and Diversity & inclusion
Innovation
Innovation is often emphasized in our organization. We strive to create cutting-edge solutions, stay on top of the latest technology, and push the boundaries of what is possible.
Integrity
Business integrity refers to conducting business ethically and maintaining honesty and transparency at all times. In order to build trust with clients and partners, we adhere to this value.
Customer-centric
Putting clients’ needs at the center of all decisions is customer-centric. Revinfotech prioritize understanding customer pain points and tailoring solutions to specific requirements.
Diversity and inclusion
We at RevInfotech strive to embrace diversity and foster an inclusive environment, which not only enhances creativity and problem-solving within the company but is also ethically responsible.
Brand Personality
Farsighted
We don’t just see the technology landscape as it is today; we envision the possibilities of tomorrow. Our commitment to foresight drives us to innovate relentlessly, anticipating the needs of our clients and adapting to the ever-evolving digital world.
Curious
Curiosity is the driving force behind our company’s brand personality. We thrive on the insatiable desire to explore, discover, and innovate in the ever-evolving world of technology. Our team embodies the spirit of curiosity, constantly seeking new solutions, pushing boundaries, and asking “what if?”.
Relentless
Relentless is the beating heart of our company’s brand personality. It embodies our unwavering commitment to innovation, excellence, and client satisfaction. Like a relentless force of nature, we persistently push the boundaries of technology, constantly seeking new solutions and improvements.
Revinfotech Logo
Logo Variants
Primary (Vertical)
Use in digital or printed materials when the RevInfotech wordmark is easily legible.
Logo + Tagline
Use when dimensions are large enough and when the logo has a lot of white space around it.
Horizontal
Use in digital or printed materials when there is not enough vertical room for the Primary variant wordmark to be legible, e.g. website logo or next to another horizontal logo.
Primary Colorways
The Revinfotech logo comes in different colorways. Choose a logo suitable to the background color it is used on.
Primary (Vertical)
Logo + Tagline
Horizontal
Clear Space
To retain the visual integrity of the symbol,clear space and rules have been set up. The clear space for the symbol is defined for each logo as shown on this page, using the height of the letter “P” as a measure.
Primary (Vertical)
Logo + Tagline
Logo Don’ts
Don’t use the logo on top of photography that compromises its legibility.
Don’t change the size ratio and reposition the elements of the logo
Don’t squash or distort the logo
Don’t use the logo in altered colorways
Don’t place logos too close to each other
Never place partner logo above the logo
Logo Placement
Horizontal Layout
In the horizontal layout, lowercase text in both logos is the same height and the visual element of the partner logo should be the same or smaller than RevInfotech logo.
Color Palette
Primary Palette
Lead brand colors in our brand palette link to our heritage and at the same time help us stand out from the sea of sameness in the world of technology. Midnight creates a technological brand feel and gives the perfect setting for the primary orange to pop out.
The palette was designed to create contrast and energy. Our colors are fundamental in expressing our personality. We use color to create consistent messaging across all channels, inspire and engage, and add flexibility to the design system.
Always ensure you use the exact values of the colors, as outlined on this page.
Secondary Palette
In addition to the primary palette, there are five extra colors that can be used exclusively to create diagrams and infographics.
Color Don’ts
The colors are an inherent part of the brand and everything should be done to ensure wedon’t misuse them.
Don’t use colors that are not in this document
Don’t use different tint levels than the ones outlined
Don’t use the colors with transparency and blending modes
Don’t use PowerPoint table styles that contain too much orange
Don’t use too much orange
Typography
Brand Typeface
Poppins is our brand typeface.
Poppins Bold
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 @#$%&?!
Poppins Semi-Bold
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 @#$%&?!
Poppins Regular
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 @#$%&?!
Iconography
Characteristics
We use a 24×24 grid to draw icons. To ensure consistency in all icons, we use rounded corners and make sure there is an overlap in the design. The icons have been so designed to work across different scales.
Grid
Rounded corners
Overlap
Scaling
Icon Library
Icons can be created using any of the colors in the primary or secondary color palette. Use dark icons on light backgrounds and vice-versa.
