Your startup business needs to adopt a DevOps approach

Lalit Bansal


In the era of automation and digitization, startups are increasingly adopting DevOps in order to experiment, adapt, and improve efficiency. This development approach not only improves software delivery, but it also improves employee morale and motivation. It is crucial for startup survival. The agility and speed that come with such development are essential to startup survival.

A report indicates that 83% of IT decision-makers used DevOps in 2021 in order to achieve better business outcomes. Startups that are still unaware of DevOps or DevOps consulting services are in serious need of an update. We expect the market to reach over $30 billion by 2028 at a CAGR of over 20% between 2022 and 2028. Further, the market outgrew the $7 billion threshold in 2021.

As we discuss in today’s blog, embracing DevOps in a startup is critical. DevOps is one of many benefits that startup companies can enjoy, but we will also examine its workings and differences from traditional software development in order to gain a better understanding of how it works.

Why should startups use DevOps?

Despite the abundance of new startups that enter the market every year, only 10% of them succeed. The reason for their failure lies in their approach to reaching customers and marketing their products. To increase their chances of success, startups should bring together their operations and development teams. By adopting a DevOps approach, startups can achieve faster development and smoother maintenance of their existing deployments. This approach involves shortening the overall development time by making controlled and ongoing alterations, which can significantly increase the success rate.

To better understand the benefits of the DevOps approach, let’s take the example of the startup eCommerce business “ABC.” Initially, ABC’s product had decent sales, but as its user base grew, the application needed upgrades. Adopting DevOps practices enabled ABC to scale, automate, and improve its product and services, thereby managing its growth better.


At our company, we can help you optimize your software development process by adopting DevOps practices. The advantages of this approach for startups are numerous, and we will explore a few of them in the following section.

Investing in DevOps in startups can have many benefits.

Let us examine some general and technical benefits of DevOps for business in the pointers below. When you realize the advantages of DevOps for startup businesses, this will surely convince you to implement the new practices.


Innovation Acceleration

Startups can dramatically shorten the time it takes to launch a product by implementing a DevOps approach, resulting in higher innovation at a faster rate. By working in small teams and removing redundancy with automation tools, projects can be built, implemented, and altered more quickly.

By cooperating closely, problems can be dealt with quickly, becoming less complicated, and improvising as they arise, thus providing faster solutions.

Collaborative Work

Among the DevOps benefits for businesses is that its environment will provide a bridge between the two disciplines in order to make them work better together instead of attempting to eliminate their differences. By modernizing software engineering practices, it emphasizes the collective success over individual goals in the software development culture.

The software and operations teams of your company can experiment, research, and develop products more successfully with mutual trust. Your development environment becomes increasingly seamless as everyone strives to achieve the same objectives. Throwing application code against a wall no longer works.


A major benefit of DevOps for startups is time savings. Through improved collaboration and communication between development and operations teams, DevOps approaches shorten development cycles by increasing the frequency of code releases into production environments.

According to conventional methodologies, it takes three to six months between a product’s requirement and its release. The same cycle for startups can, however, be compressed down to a daily or even hourly release-build cycle when using DevOps. Continuous development and deployment will provide your company with competitive advantages while saving time.


Efficiencies increased

Essentially, DevOps is about offering companies a high-quality user experience and top-notch software solutions to their customers at an increased speed, agility, efficiency, and structure. The key concept is to offer it more quickly, efficiently, and effectively. The main advantage of DevOps for startups is its ability to deliver creatively developed solutions more quickly to customers, which ultimately enhances their customer experience.

Understanding of products better

Development teams face the biggest challenge when it comes to product development – they have limited access to product information.

As with DevOps, different teams work together to complete various tasks, which makes understanding product information very simple and allows different teams to gain additional knowledge outside their particular and limited expertise areas about the product. Developers can, for instance, gather data on how the product is performing for end users, which allows them to plan strategies to improve specific features, such as scaling, user interface, and availability.

Satisfaction among employees

Through DevOps, administrative barriers are reduced, and risk sharing is encouraged, which results in a more performance-based corporate culture instead of one based on rules or power. Because of this, your team will be happier and more effective, which will result in improved performance for your organization.

As a result, DevOps environments allow developers and operations engineers to work more productively and multitask. In this way, they become more valuable and marketable because they understand how their position fits into the larger picture of IT and the organization.

Compared with traditional software development approaches, how does DevOps differ?

In the traditional approach to software development, engineers and operations staff work independently, with little to no interaction between the two teams. This strategy has several disadvantages, such as poor team communication, delayed product delivery, and subpar performance.

In contrast, DevOps emphasizes collaboration. It involves combining the operations and development teams and managing their processes jointly throughout the entire software development lifecycle, from building and testing to release. Ultimately, DevOps creates a culture of productive teamwork and enables agile product delivery.

When you adopt DevOps-as-a-Service (DaaS), you entrust a DevOps solution provider with control over the development and implementation processes. To successfully integrate and customize DevOps methods to align with your business objectives, you need a capable team with the right resources.

The “Three Ways” approach serves as the foundation of the DevOps culture. The first principle of this paradigm is systems thinking, which encompasses all roles involved in product creation, including customers. The second way emphasizes the need for a continuous feedback loop, enabling faster response times and consistent product release enhancements based on user feedback. The third guiding principle of DevOps emphasizes the value of improving human relationships over processes and tools, with a focus on ongoing learning and experimentation.


DevOps pipelines are implemented in the following phases:

  • Coding and development input
  • Code construction
  • Coding test
  • Code encapsulation
  • Versioning
  • Setup
  • Monitor and support


Let’s finally take a look at how a DevOps process in an organization works now that you’ve understood why adopting DevOps in startups is crucial.

DevOps at work

In DevOps, software is deployed using Continuous Integration and Continuous Delivery (CI/CD) pipelines. Continuous Monitoring and Continuous Deployment are two processes that are ideal for companies looking to provide bug-free products and shorten time to market. Find out what these processes are.


Integrating continuously

Continuous integration leverages automated builds and tests so that code changes can be merged into a shared repository many times per day. This allows developers to make code updates more frequently.

Thus, DevOps engineers can identify and fix issues much faster, ensuring software quality and accelerating product development. Startups can use these procedures to prevent problems in subsequent phases of development before they occur by following them throughout the entire software development cycle.

Deploying continuously

As part of this process, manual approval is no longer necessary prior to pushing updates into production.

Delivering continuously

By automating the process of creating, testing, and preparing for release, DevOps teams can streamline the software delivery process and ensure prompt and reliable software releases to end users.

Monitoring on a continuing basis

A bug-tracking system that employs continuous monitoring makes spotting and resolving errors easier, and it prevents future failures. Automated warnings for errors are essential, as are continuous feedback loops.

Developers are able to address performance problems and other faults more quickly by taking advantage of an accelerated feedback loop that results from frequent releases.

DevOps must always follow the following practices as part of continuous development. Continuous does not necessarily mean running nonstop.

  • By using continuous processing, changes made to the source code are reflected in the final release quickly and effectively.
  • Using a continuous development method, automate all parts of software production, including building, testing, and version control.
  • The same inputs are repeatedly given to a continuous process, resulting in similar outputs each time. The same code is also entered into a continuous process.
  • It is possible to release every week, monthly, or daily based on the users and teams involved. Continuous releases improve process accuracy and outcome quality.

Embrace DevOps with Revinfotech

Partner with Revinfotech to access the full range of benefits that DevOps offers to small businesses. With our extensive experience working with startups and brands around the world, we have earned a reputation for delivering reliable and secure digital solutions.

Our cutting-edge software development methodologies, including DevOps, have enabled our startup clients to collectively raise over $950 million in funding. We have also delivered exceptional results for renowned brands such as Domino’s, KFC, IKEA, and Adidas. You can view our complete portfolio of work on our website.

Don’t waste your time searching for a DevOps consulting company when Revinfotech is here to help. Contact our team of experts today to get started.

Frequently Asked Questions

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To ensure the quality and reliability of your software solutions, we employ a comprehensive range of testing methodologies and cutting-edge tools. Our testing approach includes:

  • Manual Testing: We use structured test cases to identify usability, functionality, and design issues.
  • Automated Testing: Automated testing streamlines processes, improves efficiency, and ensures consistency.
  • Unit Testing: JUnit, NUnit, and PyUnit are unit testing frameworks we use to validate the functionality of code units.
  • Integration Testing: We verify the seamless interaction of various system components using tools such as Selenium, Appium, and Postman.
  • Performance Testing: To assess system responsiveness and scalability, we employ tools like JMeter, LoadRunner, and Gatling.
  • Security Testing: Our security testing includes vulnerability assessments and penetration testing using tools like OWASP ZAP and Nessus.
  • User Acceptance Testing (UAT): We collaborate closely with your team to ensure that the software aligns with your end-users’ expectations.

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We specialize in a wide range of technologies and programming languages, including but not limited to Blockchain, .Net, JavaScript, C#, Ruby, PHP, Wordpress. Our expertise covers web development frameworks like React, Angular, and Vue.js, as well as mobile app development for React Native, Flutter, iOS and Android. We also have experience with cloud platforms such as AWS, Azure, and Google Cloud, and are proficient in database systems like MySQL, PostgreSQL, MongoDB, and more. Additionally, we are well-versed in DevOps tools and practices to ensure seamless deployment and ongoing maintenance of the software we develop.

Our company offers a wide range of development services, including:

  • Web Development: We specialize in creating custom websites, web applications, e-commerce platforms, and content management systems.
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Lalit Bansal
Article written by

Lalit Bansal

Revinfotech Inc is a leading Global Development Company that’s Empowering disruptive Startups & Fortune 500 companies in bridging the gap between Ideas and Reality through innovative IT solutions. We have a talented team of 200+ experts, who hav... read more

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