UI Design Trends for 2023 – What You Need to Know to Make Your Product Stand Out

Introduction

An immersive and engaging user interface (UI) is one of the most crucial elements of a good UX design. It defines the aesthetics of an app/website and shapes the user experience. There are other factors that go into the creation of the user experience, such as usability, accessibility, credibility, findability, desire, value, and usefulness. However, the design of a good user interface (UI) is vital to the success of a user experience (UX).

As technology continues to advance, and customer behavior and technology continue to shift, and we observe new trends emerging every year, a good user interface design depends on a number of essential factors, including what the user wants and where the industry is heading.

As we see in the past few years, a similar trend cannot be avoided in the coming year. The shift in consumer behavior has brought about new trends in UI design in the year 2023.

Can you tell me about the latest trends in UI design?

1. It’s time to turn on the dark mode

The Dark Mode, which is also known as the Dark Theme or Night Mode, is a color scheme that transforms the traditional format into a light-on-dark one by converting the traditional format into a dark-on-light one. Since Android 10 & iOS 13 were released in early 2018, Dark Theme has become one of the most popular UI design trends in 2023.

There are many brands that have taken advantage of dark mode to improve the aesthetics of their mobile apps and websites, such as WhatsApp, Instagram, Facebook, and Apple.

While the dark mode doesn’t make much of a difference to the battery life of your smartphone, it does add a lot of functionality to your smartphone and make it more enjoyable to use.

The effects of blue screen exposure on sleep have been demonstrated by studies that demonstrate that melatonin secretion can be suppressed. It has been found that using an app in dark mode reduces the impact of app usage on sleep and eye strain by emitting less light. It can be a good idea to use dark mode in apps that involve long-term use.

In order to support user preferences and accessibility, it is recommended that UI designers support both light and dark modes.

The dark mode should, however, be designed in such a way that it is balanced, easy to read, and enjoyable. If it is misdesigned, the dark mode can cause eye strain and make it difficult to read in the dark. To ensure that a dark mode is enjoyable, it should not annoy or distract users and offer a pleasant experience.

2. Integrated growth

As an intermediate version of skeuomorphism and flat design, Neumorphism is gaining popularity as a contemporary style that gives the site a subtle yet dynamic look. In this design, the user interface (UI) elements are placed behind the background, similar to the setting of the watermark.

Upon selecting a specific element, it pops out from within the screen and appears as if it is emerging. Neumorphism uses solid colors and makes use of good contrasts and shadowing effects to create an appealing effect.

As a general rule, when it comes to neumorphic design, you should always keep the background color of the interface and the elements of the interface in the same color. Nowadays, most product designs now heavily rely on neumorphism to design different parts of the user interface that are used in different places.

3. Microinteractions with Advanced Technology

In order to create an engaging experience, the design and user engage in small moments called micro-interactions. It can be compared to being attentive to small and intrinsic details that have an impact on the end user experience.

To make the objects on the screen feel alive, micro-interactions are supposed to add animation effects to them to make them appear to be alive.

Because the user is the first and prime focus of the entire design, we can say that it can be related to a human-centered design.

The SpeedTest tool utilizes micro-interactions to make it more engaging and impactful for users to check their internet speed, which otherwise would be a boring task. The company could have gone with a different alternative, for example, displaying a message stating, “Please wait for a moment” followed by numbers displayed on the screen. However, would that have been impressive? SpeedTest was able to provide the user with an inside look into the speed test and keep them hooked for the entire duration of the test.

During the time when everyone is going the extra mile to make their design stand out, you can set a standard with advanced micro-interactions. To put it simple, this is your best chance for drawing the audience to your brand.

Micro-interactions will surely make an important contribution to UI design trends in 2023, and you will definitely be able to gain positive results, leads, and conversions that will pay off on a large scale.

4. An interface that responds to voice commands

Users have the option of interacting with their interface using voice commands or speech to interact with the UI.

In the last few years, voice assistants have caused an explosion in the world of UI and UX design, which is amazing to see. They will continue to cause ripples in the design field as the process of improving accuracy and user experience evolves.

In terms of US market size, Grand View Research estimates that the intelligent virtual assistant market will grow at 28.5% CAGR from 2021 to 2028.

A voice-activated interface basically replaces the need to type through an interface with the aim of eliminating the need to touch the screen. The good news is that people are taking to this trend with open arms because it also happens to be a feasible option for people with disabilities.

The competition between UX design teams is growing more and more as search engine optimization explores voice-command-based queries, and voice-activated UI is exactly what businesses are looking forward to seeing. With regular updates and newer advancements, the competition among UX design teams is gaining momentum.

There is only one major reason why voice interfaces are not used more frequently; that is due to their lack of accuracy in “word recognition”. However, even that is changing, making it one of the noteworthy trends in UX today.

A number of new voice-driven user interfaces are being developed in parallel with web-based user interfaces, including Speechly, which has developed a new model for voice-powered user interfaces on the Web.

5. There is a resurgence of retro user interfaces

As the web was just getting started in the 1990s, there were no design rules, and UX designers were not even a profession at that time. Back then, the 1990s were called the wild west era of designing. As a result, the UX designs of that era were quite vivid with bright backgrounds, large fonts, clear table layouts, and robotic typefaces such as Courier that made them stand out.

The UX design of the 1990s looks a bit out of place when compared to the UX design of today. As design rules gradually emerged, designs became more aesthetic.

Today’s UX Designers are combining these retro UIs with the decades of collective experience that they have accumulated over the past 30 years to create path-breaking experiences by merging these retro UIs and their own knowledge to create new ways to interact with information.

As a result of the combine of retro era design with unleashed creativity and modern aesthetics, it is going to be interesting to see what innovations will be born out of this mix.

6. The animation of user interfaces

A well designed interface animation goes beyond just moving elements around. It is about the way the animation (and interaction) guides users through an experience when done correctly. Animation is just as much about providing functionality and good design as it is about moving elements around.

There are a number of ways that we can use animations to cue users, including smoothing rotations, state transitions (like locked to unlocked or month view to day view), dynamic buttons, expandable content, scrolling, or other changes to the user’s action state. In comparison to pop-ups and banners, animations help consumers navigate interfaces more effectively. However, UI designers need to ensure that animations do not negatively impact page load time, wait time, or accessibility.

7. Elements of immersion in 3D

It is not a new concept for UI designers to incorporate 3D elements into their designs, but their use has become more diverse, inclusive, and immersive over time. Consider the official NASA UI for example, where 3D elements are combined with animations to make the design stand out.

Immersive 3D elements are becoming more and more popular for a number of reasons:

• A 3D element offers greater depth, greater information, and greater interaction than a 2D element.
• 3D elements have the advantage of conveying energy, texture, and meaning in a more effective manner.
• The creation of immersive 3D elements has never been easier due to the advent of new design tools.

It is important for your app/website to be high-performance and that all the elements in it are loading quickly in order to take full advantage of immersive 3D elements as a UI design trend in 2023. Otherwise, there will be no point in implementing it.

8. The colors of nature and pastels are available

It is not surprising that UI designers are flocking to natural and pastel colors as one of their trending color schemes. They are mixing them with minimalistic designs to create immersive user experiences for their users.

A good example of this would be Dropbox’s official website, which is adorned with impressive pastel colors.

A beautiful pastel colour scheme is also used on the website of the time tracking tool Toggl Track.

As a result of the popularity of pastel colors, there are a number of reasons for their popularity:

• There is something soothing and calming about pastel colors. They create a feeling of relaxation just by looking at them.
• There are many colors to choose from and pastels add a light and airy feeling to a design, rather than overload it.
• There is nothing more conducive to creating a proper atmosphere and emphasizing a content than natural and pastel colors.

9. Designing for adaptability

As more and more devices with a wide variety of screen sizes emerge, UI designers are no longer responsible only for creating a set of icons and immersive user interfaces. Furthermore, it has become imperative that they design for devices with different sizes of screens, including wearables, foldables, extra-large screens, and TVs. This has led to the emergence of a new trend in UX design for 2023 known as adaptive design.

The term adaptive design may sound complicated and arcane, but simply put it refers to a method of designing graphical user interfaces that adapt to different screen sizes. We will usually use multiple fixed layout sizes in adaptive design, and when the system detects the screen size it will choose the most appropriate layout.

A responsive design, on the other hand, is very similar to adaptive design. The only difference between adaptive design and responsive design is that adaptive designs have a fixed layout, while responsive designs move the content dynamically. To put it simply, adaptive designs use a few fixed layouts, while responsive designs use a single screen layout that adjusts itself based on the screen size it appears on.

There are many brands including Nike, eBay, and Booking.com that are embracing the adaptive design trend to make their websites accessible to all audiences via different devices.

As a result of how popular this UI Trend is, there are some good reasons why it is growing so quickly:

• Mobile-friendly apps and websites can be made possible with adaptive design.
• The design can be flawless everywhere you want it to be.
• In addition to improving your search ranking, adaptive design can also lead to a better user experience as well.

10. Telling scrolly stories

In order to keep users engaged, you need to provide a narrative element to add some spice to your app or website. Scrolling is boring, and users don’t want pages stuffed with endless information.

In this case, scrollytelling comes into play. Scrollytelling, which stands for storytelling through scrolling, is a UI design trend that involves creating stories through illustrations, fonts, and text fragments. In this way, a visual story unfolds as you scroll. Each time you scroll, there is a new animation appearing, an object appears, or a new block of text appears. It’s like an exciting visual story that unfolds with each scroll.

In order to keep users on their website and make sure that they read all of the information provided, Google utilizes Scrollytelling.

There is no doubt that scrollytelling is a promising UI trend, but preparation is necessary. It is not only important to create fantastic visuals, but it is equally important to plan your story keeping your audience in mind. Otherwise, it will be in vain.

The taptold approach is a little different from the approach you can apply to mobile applications. The approach remains the same, but the only difference is that when you tap and open the app for the first time, the story will get activated and you will see it.

11. Logos with animations

It’s also quite clear we’re seeing a change in brand logos over the past couple of years. They are becoming more creative and dynamic, and as a result, animated logos have become one of the most promising UI design trends for 2023 and beyond.

As a result of the growing popularity of animated logos, here are some of the reasons why:

• Your brand will stand out from the crowd when you use animated logos.
• You can benefit from them when it comes to SEO for your website as Google prefers pages with moving graphics and dynamic content.
• Your brand’s mission and values can be conveyed more effectively through animated symbols.
• In conclusion, animated logos are attractive on websites and look great when they are animated.

There are a number of ways to make the most of the animated logo UI design trend. All that is required is a rethinking of the dynamics of your existing logos, so that they can be animated.

You can trust us when it comes to UI design

This year you are going to experience many exciting trends in user interface design. For you to create websites that delight your users with a new experience, you will need to stay on top of them. However, you also need to maintain a careful balance between being trendy and delivering a delightful user experience that will set you apart. That is where research and testing come into play.

Using a diverse team of developers, designers, and analysts to develop friendly, intuitive, and delightful experiences for our clients, Revinfotech creates friendly, intuitive, and delightful experiences for our clients. To select the right path to delight your customers, we use a proprietary blend of investigative and co-creative methods that allow us to deep dive into your customers’ habits, desires, needs, and challenges.