Lifecycle Marketing Manager

Role Description

We are looking forward to an experienced marketer who is passionate, strategic, and customer-obsessed to help drive job seeker growth objectives. As a Lifecycle Marketing Manager you will be liable for driving job seeker engagement and retention on the platform while increasing product adoption. You will work cross-functionally to strategize, manage, and execute a spread of multi-channel campaigns and programs in support of those goals. The right candidate can tease out users’ real needs, develop data-driven business cases for action, and easily pivot from strategy to get-it-done mode.

Responsibilities

1. Create and execute multi-channel marketing strategies that grow job seeker base.
2. Leverage audience insights and segmentation to create marketing campaigns and communications across LinkedIn owned channels.
3. Develop and execute email, push notification, house ads as well as in-product messaging via lifecycle and promotional campaigns to improve job seeker engagement and retention.
4. Work closely with fellow marketers to create a seamless member journey that thoughtfully connects different products and marketing touchpoints.
5. Effectively measure, analyze and optimize marketing programs across job seeker lifecycle.
6. Collaborate with product teams to facilitate member communications and campaigns associated with product launches and merchandise adoption initiatives.
7. Partner with Product, Engineering, and Data Science to extend marketing sophistication through automation and personalization.
    

Skills and Qualifications

1. 7+ years of experience in relevant CRM, Life-cycle and Merchandise Marketing roles.
2. Bachelor’s degree in related field .
3. Experience in consumer internet product marketing, Proven diary of developing and executing high impact marketing strategies.
4. Expertise in performance and lifecycle marketing strategies and execution, Solid understanding of digital media landscapes, marketing automation systems and data integrations.
5. Experience using deep qualitative and quantitative research to inform marketing decisions, ability to clearly synthesize complex data into actionable implications.
6. Natural storyteller with the ability to inspire diverse audiences, Strong writing and communications skills, copywriting a plus.
7. Effectively manage and influence highly cross-functional teams.
8. Excellent project management and organizational skills. Ability to make good decisions without perfect information is a plus.
9. Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.