Global Head of Paid Search

Role Description

The Global Head of Paid Search will be responsible for handling and leading a team of PPC experts across multiple brands and territories. Key stakeholder management across various divisions within the company is central to this role. This is a glorious opportunity to operate at the cutting edge of innovation from a Paid Search perspective.

Responsibilities

1. Managing a team of highly skilled Paid Search Managers, Executives and Assistants to ensure Paid Search campaigns are planned & executed in line with a strategy to drive business results across multiple product lines and revenues and new customer acquisition growth by territory and brand.
2. Maintaining and evolving all aspects of paid search activity from planning to reporting on campaigns across numerous search engines and markets on an ongoing basis to ensure KPIs are met.
3. Manage annual global Paid Search budget.
4. Drive long term strategic, and necessary technical requirements for both Text Ads and Product Listing Ad channels to relevant internal teams.
5. Identify and explore new opportunities within the Paid Search landscape that are relevant for the brand e.g. audience targeting, new platforms, new competitor insight tools, new search engine features.
6. Work with key internal stakeholders & departments to ensure strategic imperatives are met & relevant organizational goals are factored into Paid Search.
7. Work with Insight & Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into the impact of Paid Search operations.
    

Skills and Qualifications

1. Outstanding analytical skills, with ability to interpret test results & draw conclusions.
2. Strong communicator, able to extract & explain insight from detailed reporting to peers & senior stakeholders.
3. A passionate and driven leader, who demonstrates and transfer to the team their enthusiasm for PPC & Digital Marketing.
4. Relationship skills to establish strong working relationships with existing PPC agencies & internal stakeholders.
5. Strong business judgment & decision-making skills, ability to identify, prioritize, and articulate highest impact initiatives.
6. Creative and innovative thinker who can help attain first-mover advantage and maintain a competitive edge in the paid search landscape.
7. Comfortable creating presentations & presenting to senior management.